January 27 & 28, 2026

DoubleTree by Hilton Hotel West Edmonton

About

CrossRoads – Alberta’s Crop Conference is brought to you by three of Alberta’s crop commissions, comprised of farmers and staff from Alberta CanolaAlberta Grains and Alberta Pulse Growers. Following a longstanding history of successful events under FarmTech’s legacy, CrossRoads is proud to take its place as the premier agriculture conference in Western Canada. 

The Crossroads Crop Conference is set to return on January 27 & 28, 2026 at the DoubleTree by Hilton West Edmonton, with a revamped format to bring together producers and industry for a day and a half of insight and networking. 

This premier event will host the Annual General Meetings of Alberta Canola, Alberta Pulse Growers, and Alberta Grains, making it a key gathering for producers, researchers, and agri-business professionals across the province.

Attendees can look forward to expert-led sessions, dynamic plenaries, and valuable networking opportunities, including the popular Industry Mixer. Attracting 300+ delegates from across Alberta, CrossRoads draws a diverse audience comprising 60% farmers and 40% industry professionals. 

Our Mission

With a primary focus on the unique challenges and opportunities faced by farmers in Western Canada, CrossRoads is designed to empower attendees with cutting-edge insights, technological advancements, and sustainable practices crucial for modern farming.

Our Vision

CrossRoads provides a dynamic platform where farmers can engage with leading experts, share experiences, and explore the latest trends shaping the agricultural landscape.